Privacy Policy

Effective date: June 2, 2026

New South Media, Inc. ("Company," "we," "us," or "our") operates highland-outdoors.com (the "Site"). This Privacy Policy explains how information is collected, used, disclosed, and protected when visitors use the Site.

Information Collected

Information may be collected directly from visitors, including names, email addresses, and any other information submitted through newsletter sign-up forms, contact forms, or similar features.

Information may also be collected automatically when visitors use the Site, including IP address, browser type, device information, pages viewed, referring URLs, and data collected through cookies and similar technologies.

Email Newsletter Signups

When a visitor subscribes to the email newsletter, the Site may collect the visitor's email address and any additional information voluntarily provided at signup. That information may be used to send newsletters, updates, promotional messages, and other communications related to the Site, Company content, products, or services.

Recipients may unsubscribe at any time by clicking the unsubscribe link in an email or by contacting the Company directly. Certain records may be retained as needed to honor opt-out requests, maintain suppression lists, or comply with legal obligations.

How Information Is Used

Collected information may be used to:

• Operate, maintain, and improve the Site.

• Send newsletters and marketing communications.

• Analyze traffic, usage trends, and audience engagement.

• Measure and improve advertising performance.

• Respond to inquiries and provide customer support.

• Detect, prevent, and address fraud, abuse, security issues, or technical problems.

Analytics And Advertising

The Site uses Google Analytics to understand how visitors interact with the Site and to improve content, performance, and user experience. Google Analytics may collect data through cookies and similar technologies, and Google requires sites using Analytics to disclose that use and explain how data is collected and processed.

The Site also uses Google Ads and related advertising tools to measure campaign effectiveness, understand conversions, and help deliver more relevant advertising. These services may use cookies, pixels, and similar technologies, and privacy disclosures should explain that both the Site and third parties may use such tools for analytics and advertising purposes.

The Site may also display advertising purchased directly from the Company. Those advertisements may use standard reporting, attribution, or tracking tools to measure performance and engagement.

Cookies And Similar Technologies

The Site uses cookies and similar technologies for functionality, analytics, and advertising. These technologies help remember visitor preferences, understand site usage, measure campaign effectiveness, and support advertising operations.

Most web browsers allow users to manage cookie preferences through browser settings. Disabling cookies may affect how some features of the Site function.

Parent Company Store

The Site may contain links to an online store operated on a parent company website. When a visitor leaves the Site and accesses that store, the parent company's own privacy policy and terms will apply to information collected on that website. The Site is not responsible for the privacy practices of third-party or separately operated websites.

Sharing Of Information

Information may be shared with:

• Service providers that help operate the Site, send emails, host data, provide analytics, or support advertising services.

• Google and similar third parties that provide analytics or advertising tools.

• The parent company or affiliated entities, where needed to support related services.

• Legal, regulatory, or law enforcement authorities when required by law or when necessary to protect rights, safety, or property.

• Other parties in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

The Site does not sell personal information unless separate notice is provided and any required rights are offered.

Data Retention And Security

Personal information may be retained only for as long as reasonably necessary for the purposes described in this Privacy Policy, including legal, operational, accounting, and compliance needs. Reasonable administrative, technical, and physical safeguards are used to help protect personal information, but no method of transmission over the internet or electronic storage is completely secure.

Visitor Choices

Depending on applicable law and the visitor's location, visitors may have rights to access, correct, delete, or limit certain uses of personal information. Visitors may also opt out of marketing emails and, in some cases, manage cookie settings or interest-based advertising preferences.

Children's Privacy

The Site is not intended for children under 13, and personal information is not knowingly collected from children under 13. If such information is discovered, reasonable steps may be taken to delete it.

Third-Party Links

The Site may contain links to third-party websites, including the parent company store. Those websites have separate privacy practices, and review of their policies is encouraged.

Changes To This Privacy Policy

This Privacy Policy may be updated from time to time. When updates are made, the revised version will be posted on this page with an updated effective date, and continued use of the Site after posting means acceptance of the revised policy.